Step 1. Look around. Notice what your peers are doing. (examples: washed out black and whites, big soft light, “vintage” actions…..)
Step 2. Make a list of what the opposite of those things is (examples: high saturation color images, hard light, different post processing styles…..)
Step 3. Practice doing the opposite things. Make a list of what you want to get into your next image, and then turn every part of it up to 11. Color images? Great! How can you get more color in there? Hard light? Awesome! Make it so hard Hurrell would cry tears of joy. Different processing style? Cool! Write down what you want to achieve, and then use that as a road map to guide every decision you make.
It’s not going to be easy. Your first few images will be…. not great. But that’s the thing! You’re blazing a trail here, It’s always harder when you’re blazing a trail! You can’t follow anyone, because you’re going where they haven’t! You’re an explorer! You don’t copy anyone, you push the envelope, look at the results, and then push again even further. After each exploration, refer back to the list you made in step 2. Ask yourself if you can go further on any of those aspects. Can you get more color in there? Can the light be harder? Can you push the post processing further?
What does this do? It immediately sets you apart from everyone else. There’s the type of image “they” make, and “they” have to compete with each other on price or convenience to get jobs for that type of image.
And then there’s the type of image you make. No one else makes it. And you’re the only you that’s available.
You’ve got the market cornered.